1. Project Overview

Beseksy is a Delhi-based urban streetwear brand that represents a fusion of fashion, boldness, and individuality. The brand offers oversized tees, acid-wash pants, sale-driven products, and quirky printed collections such as The Sovereign Line, Anime Acid Wash Pants, Legends on Sleeves, SZN 25

2. Objective & Purpose

1. To build a visually compelling eCommerce storefront where users can seamlessly explore collections (Summer, Best Sellers, All Collections, etc.).

2. To digitally represent the bold and edgy identity of the brand, driving both customer engagement and online sales.

4. Platform & Technologies (Estimated)

1. Platform: Shopify (custom theme) or WordPress + WooCommerce for robust eCommerce capabilities.

2. Design: Fully responsive and mobile-friendly, ensuring smooth performance across devices.

3. Features: Newsletter subscription, size charts, sale messaging, shipping and return policy links, Instagram integration.

5. Portfolio-Ready Summary

1. Project: Beseksy
   Category: Urban Streetwear eCommerce Brand
   Platform: Shopify / WooCommerce (Estimated)
2. Objective:
   To deliver a modern and immersive fashion storefront that reflects Beseksy’s edgy and self-expressive style—oversized tees, acid-wash streetwear, and limited-edition drops—while providing a seamless shopping experience.

Key Contributions:

1. Built an intuitive information architecture that highlights collections such as Anime Acid Wash, SZN 25, Hyper Drive Track Set.

2. Created a visual hierarchy with strong product cards, limited edition tags, and sale indicators to drive conversions.

3. Added engagement elements like Track Your Order, Instagram integration, and newsletter CTA to boost retention and brand loyalty.

Highlights:

1. Strong visual merchandising with product grids featuring bold sale overlays.

2. Clean and user-friendly navigation flow: Homepage → Collections → Product Detail → Cart.

3. Embedded trust-building features: shipping info, return policies, and social media presence.