Blacksmith Street is a Jaipur-based furniture manufacturer specializing in high-quality metal and wood furniture. They craft distinctive pieces such as beds, dining tables, coffee tables, console units, and more, blending traditional craftsmanship with contemporary design sensibilities.

2. Objective & Purpose

Create a compelling online presence that:

1. Highlights the craftsmanship behind Blacksmith Street’s unique furniture range.

2. Clearly communicates the product categories and manufacturing excellence.

3. Provides easy access for inquiries and orders from interior designers, retailers, and end customers.

3. Design Approach & UX Flow

1. Visual Style: Earthy, bold, and tactile—mirroring the robustness of wood and metal—instilling a sense of durability and artisanal appeal.

2. UX Structure: Straightforward navigation featuring key product categories (Beds, Dining Tables, Coffee Tables, Consoles), contact details, and an about section emphasizing craftsmanship and locality.

4. Platform & Technologies (Assumed)

1. Likely built using a static HTML/CSS or lightweight CMS (e.g., WordPress) for easy updates and maintenance.

2. Clean, responsive layout optimized for mobile and desktop.

3. Integration of WhatsApp or direct call-to-action buttons for customer queries based in Jaipur.

5. Portfolio Content Structure

Blacksmith Street – Jaipur Metal & Wood Furniture

1. Category: Custom Metal & Wood Furniture Manufacturer
   Platform: Responsive CMS or Static Web Presence
2. Objective:
   To design a digital showcase reflecting the strength and elegance of handcrafted furniture, simplifying the customer journey from interest to inquiry.

Key Contributions:

1. Conceptualized information architecture that highlights product categories and craftsmanship.

2. Integrated contact avenues (phone, possibly WhatsApp) to facilitate direct engagement.

3. Ensured design consistency with the brand’s artisanal identity—warm, tactile, and authentic.

Highlights:

1. Clear presentation of product categories: Beds, Dining Table, Coffee Table, Console, etc.

2. Strong local branding with address and manufacturer focus.

3. Direct communication channels supporting real-time customer engagement.