1. Project Overview

JD Lee Hypnotherapy, led by Jeremy Lee, is a compassionate, accredited clinical hypnotherapy practice based in the UK. The site offers a range of transformative services like Rapid Transformational Therapy (RTT), Psy-TaP, EMDR, and clinical hypnotherapy, helping clients overcome anxiety, weight issues, phobias, depression, chronic pain, and more through professional, tailored treatment.

2. Objective & Purpose

1. Design a welcoming and informative digital platform for people seeking mental health support and behavioral transformation.

2. Clearly communicate different therapies, credentials, and service approaches to build trust and accessibility.

3. Provide easy access to free consultation booking and clear FAQ resources to demystify hypnotherapy.

3. Design & UX Approach

1. Tone & Visual Language: Warm, empathetic, professional. The design conveys trust and calm—aligned with therapeutic intent.

2. Navigation & Structure: Focused menu sections like Home, About Me (My Story), Services, Hypnotherapy Info, FAQs, Testimonials, and Contact.

3. Engagement Features: Prominent CTAs such as “Book Your Free Consultation,” service descriptions, session flow, and real client testimonials boost credibility.

4. Platform & Technologies (Estimated)

Though the exact tech stack isn’t specified, it’s likely built with a lightweight CMS (like WordPress) for easy management of text content.
Key design considerations include:

1. Responsive layout for seamless viewing across devices.

2. Visual hierarchy that highlights personal story, therapy process, session formats (in-person & Zoom), and therapy benefits.

3. SEO Content Elements: Rich blog/service pages, educational copy, and resource flexibility for content updates.

5. Portfolio-Ready Summary

Project Name: JD Lee Hypnotherapy
Category: Clinical Hypnotherapy & Transformational Therapy Practice Website
Platform: CMS-based, responsive design (e.g., WordPress)

Objective:
Create a trusted, empathetic digital presence for clinical hypnotherapy services, emphasizing clarity, accessibility, and therapy education—guiding users from uncertainty to confident conversion.

Key Contributions:

1. Crafted a logical information architecture covering therapy types, personal credentials, session process, FAQs, and booking.

2. Incorporated client testimonials to humanize healing journeys and build subtle emotional connection.

3. Designed CTA flow—from initial enquiry to treatment—via “Free Consultation” buttons and clear contact details.