1. Project Overview

Reach Out for Mental Health (ROFMH) is a volunteer-led nonprofit based in Essex offering a safe, confidential, and non-clinical support service for individuals experiencing suicidal thoughts or emotional distress. This service provides listening “befriending” over the phone, free counseling, and community-based support—completely free of charge

2. Objective & Purpose

Design a user-friendly website that:

1. Clearly communicates ROFMH’s purpose and ethos.
2. Offers essential information on how to access support (telephone, in-person, email).
3. Supports visitors to easily navigate sections like Vision, Services, FAQs, and donation/volunteer opportunities

3. Design & UX Principles

1. Empathetic and reassuring tone: The website immediately communicates care, while clarifying it’s not a crisis line, and provides guidance on emergency contact points
2. Navigation is clear and accessible, covering key sections like Our Mission, What We Offer, Who We Support, FAQs, and ways to get involved
3. The layout emphasizes active support contact details (call number, days/hours) and includes a “Donate Now” button for easy access.

4. Platform, Technologies & Content Structure

While the backend platform isn’t explicitly stated, the website likely uses a CMS-driven setup, typical for small NGOs, offering ease of content editing and updates. Content includes:

1. Clear menus for Vision, Services, Volunteer Info, FAQs, Contact, and Donations.
2. Support details and disclaimers for emergency situations.
3. FAQ section explaining free service, self-referral, confidentiality, and record-handling policies
4. Integration with social media channels (Facebook, Twitter/X), enhancing outreach and engagement

5. Key Features & UX Flow

1. Homepage: Comforting entry point with a clear message—“You are not alone,” along with support hours and contact info 
2. “What We Do” Section: Describes befriending support, counseling offerings, and who is eligible for help 
3. FAQs: Addressing questions like record-keeping, referral process, cost, and eligibility, in a straightforward Q&A format 
4. Support Links: Clear CTAs for donations, volunteering, and referrals, with accessible contact information

6. Contribution & Responsibility (Portfolio Statement)

1. Designed information architecture that prioritizes clarity and emotional resonance.
2. Created an intuitive navigation flow, ensuring users can easily find how to seek help, volunteer, or donate.
3. Wrote or guided inclusion of compassionate, reassuring content aligning with mental health best practices.
4. Ensured FAQ clarity by consolidating critical user questions on confidentiality, cost, and self-referral.