Case Study Details

tmc

The malayan council

The Malayan Council is a stylish halal café and restaurant chain in Singapore, offering a fusion of Malay, Asian, and Western culinary experiences. With multiple outlets like Esplanade, Dunlop, and Bussorah, it positions itself as a cultural dining destination, featuring weekday buffets and concept-based menus like The Fortune Cookie—which infuses Chinese flavours into its offerings.

1.Objective & Purpose

  1. Develop an inviting digital presence that reflects the brand’s unique cultural blend and culinary innovation.

  2. Provide quick access to outlets, menu concepts, websites, opening hours, reservations, and contact details, enhancing engagement and patronage.

2. Design & UX Strategy

  1. Visual Tone: Sleek and cultural, combining warmth and elegance to showcase The Malayan Council’s culinary identity.

  2. Navigation Flow: Organized layout including sections such as Our Story, Outlets, Halal Buffet, and unique concepts like The Fortune Cookie.

  3. User Engagement: Features location details, reservation options, and website access across outlets, ensuring seamless user journeys from discovery to visitation.

3. Platform & Technologies (Estimated)

  1. Likely built using a responsive, modular CMS (e.g., WordPress) or light-weight framework suitable for hospitality businesses.

  2. Fully responsive for easy access across mobile and desktop.

  3. Integrated features likely include Google Maps embeds for location, contact forms, and booking or reservation functionality.

4. Portfolio-Ready Summary

  1. Project: The Malayan Council – Halal Fusion Restaurant
    Category: Hospitality & Culinary Brand Website

Objective:


Design a culturally resonant and user-friendly website exhibiting “The Malayan Council’s” diverse cuisine offerings, restaurant locations, and signature dining experiences.

Contributions:

  1. Structured information architecture covering menu concepts, restaurant outlets, contact details, and booking access.

  2. Crafted clear visual story-telling with dedicated sections such as Meet The Fortune Cookie Concept and buffet features.

  3. Ensured mobile responsiveness and intuitive navigation for seamless browsing and reservation.

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